Meet the Startup Bringing Facebook Ads To Dumb Phones
Posted in: UncategorizedLike most things in India, this mobile-ad story revolves around cricket.
Four years ago, in Bangalore, Valerie Wagoner and Amiya Pathak were toying with ways to try out their software, which generates ‘missed calls,’ a common Indian practice for circumventing photo data costs. They turned to the nation’s favorite pastime, creating a polling tool for a cricket tournament. Fans flooded the lines with calls, giving Ms. Wagoner and Mr. Pathak enough fuel to form their company, Zipdial.
Last week, Facebook introduced its newest ad product: a news-feed button that uses the same software trait. One of the ads baits fans of the Rajasthan Royals cricket squad, which is sponsored by Garnier Men. Garnier bought the ad from Facebook. But once the user taps the button, the campaign moves to Zipdial.
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