Meet the Grandma Behind VW's New Family-Oriented Marketing for Bigger Vehicles
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Seventy-eight-year old Marie Gallagher’s hair was wet and in rollers when a couple of casting agents rang her doorbell to interview her for a possible role in a new Volkswagen ad. She wasn’t expecting them for another hour, and had even planned to serve them tea and Irish bread that was still in the oven. But now she was scrambling, as she shoved her two-year-old German Shepherd out the back door and tried to calm herself down.
“I thought I was going to be all dolled up looking like a million dollars,” she said. But now all she could do was say to herself, “Settle down, open the door, this is they way I am.”
As it turns out, the Irish grandmother of seven with almost no acting experience was a perfect match for VW. She went on to win the lead role in a new campaign by Deutsch L.A. for one of the automaker’s most important vehicle introductions in years, the Atlas SUV.
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