Aug
23
Meet the Chinese Company Putting Ads on Your Smartphone
Posted in: Uncategorized
Chinese tech giants have been in a rush to go global. Social network Weibo had a U.S. IPO, and e-commerce giant Alibaba is planning one. Tencent’s chat app WeChat has sought users in markets from Argentina to South Africa. Baidu launched a version of its search engine in Brazil.
Those moves made headlines, but in a quieter way, Chinese tech companies have also started putting ads for their apps and games on smartphones around the world.
Si Shen, CEO of Beijing-based PapayaMobile, launched a mobile ad network called AppFlood two years ago to bridge China, the West and beyond.
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