Hasta La Creative!

In one of the most bizarre scenes you’ll see on the internet, a Target ad recently ran smack in the middle of Walmart.com.

The ad wasn’t sold by Walmart, though. That’s because Walmart.com doesn’t even sell the ad space Target bought. But there it was, running in plain sight when Ad Age visited the retail giant’s website late last month.

This ad was no momentary glitch. It sits at the heart of a scheme that uses browser extensions to place ads on the websites of some of the biggest advertisers in the world, including Walmart, Home Depot, Macy’s, Dell and Samsung. These are forcefully “injected” onto sites and sold by third parties without the owners’ permission. Those third parties pocket the proceeds.

Continue reading at AdAge.com