Hasta La Creative!

Even tech companies aim to look younger than their age. Well, at least that’s the case for Logitech, a consumer electronics marketer getting its first facelift since its 1981 founding. The mouse and keyboard maker is rolling out a new name, logo and products, with an emphasis on design, all in the name of modernization.

The rebranding effort, kickstarted by CEO Bracken Darrell, will be unveiled to the public today, including a revamped logo and shortened name, Logi. New merchandise will appear on shelves as soon as next week, followed by a redesigned website, which is set to go live by September.

“If we were going to reinvent the company, redefine the company and move away from being a company that is defined around PCs, the brand needed a serious overhaul,” said Alastair Curtis, the company’s first chief design officer, who joined the company two years ago.

Continue reading at AdAge.com