Jul
23
Meet Flex: Former HP CMO Michael Mendenhall Rebrands a New Company
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Michael Mendenhall, who was previously CMO at HP and also spent 17 years at Walt Disney Co., is leading a rebranding effort at Flextronics, a $26 billion supply-chain solutions company that is relaunching today as Flex.
Mr. Mendenhall, who left HP in 2011 to become CMO at Fusion-io, a flash memory technology company that was later sold to SanDisk, has been in his role as chief marketing and communications officer at Flextronics since last October.
In an interview with Ad Age, he discussed the rebranding effort and how Flex is working with other marketers to take products to market using the “intelligence of things.”
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