Meet Apple's Most Loyal Chinese Customers


For about a month, Chinese consumers waiting for the iPhone 6 to debut in their country have been resorting to the gray market, paying steep markups for Apple smartphones bought abroad.

With regulatory hurdles cleared at last, the phone went on sale Friday in the mainland. And while consumers in some other markets waited in long lines to buy the phone (along with Chinese scalpers planning to smuggle it back home), in Shanghai the queues were quite manageable. Only people who had preregistered could pick up a smartphone.

Western products are often more expensive in China because of taxes or markups, and the new iPhone is no exception. The most inexpensive model sells for $863 at the China Apple Store, versus $649 for a contract-less model in the U.S.

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