Medium Poaches Vox Sales Exec to Build Nascent Ad Business
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Medium — the publishing platform founded by the guys who started Twitter — is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company’s head of ad sales, to lead brand partnerships at Medium.
That means Mr. Purzycki will essentially build Medium’s nascent advertising business.
Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics — including sports, tech and design — which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium’s first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International.
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