Jul
13
Mediaocean to Buy 4C Insights Amid Changing Television Landscape
Posted in: UncategorizedAdvertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape. Given the decline of traditional TV and the acceleration of streaming, which has been further spurred by the coronavirus pandemic, the deal will look to create an omnichannel ad…
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