Oct
30
MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH
Posted in: UncategorizedBlockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate the often murky programmatic sector. The demand-side platform (DSP) claims Guaranteed Viewable Market offers “impression-level…
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