MediaLink Aims to Expand Consulting on Programmatic Ad Tech
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MediaLink, the well-connected media consultancy, is expanding to offer consulting in programmatic ad technology, a fast-growing area that offers marketers new powers but new questions as well.
The company has hired Matt Spiegel, an industry veteran who most recently served as senior VP at MediaMath, for the newly created role of senior VP-general manager of the marketing and technology solutions group. He’ll be responsible for growing the practice as well as a nascent Chicago office.
“As we get more into ad tech and marketing solutions, Matt is a great person to come in particularly with a focus on programmatic,” said Michael Kassan, chairman-CEO at MediaLink, which employs about 70 people. “The world of programmatic is changing relationships in a lot of ways.”
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