Jul
16
Media6Degrees Acquires EveryScreen Media to Target Mobile Devices
Posted in: Uncategorized
Media6Degrees, an ad targeting firm that mines big data to find prospects for marketers, is acquiring mobile data startup EveryScreen Media for an undisclosed sum.
The deal will allow Media6Degrees to connect mobile devices, including their location, to web browsers, a difficult technical leap that will give marketers a bigger picture of what their customers are doing as they move between the web, smartphones and tablets.
“All the data we get from web browsers is about to be doubled or tripled,” said CEO Tom Phillips.
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