Media Trends in 2008
Posted in: Uncategorized Deloitte Touche Tohmatsu (DTT) recently released their Media Predictions: Technology, Media & Telecommunications trends 2008, downloadable via PDF here.
While there’s nothing hit-you-over-the-head shocking, it provides a very interesting (and fairly comprehensive) overview of the changes effecting technology and media today. There are certainly some advertising and communication-specific trends. Definitely worth a read if you’ve got the time – if nothing else than to just get the mind thinking about everything in a broader sense.
And for those with less time to read the full study, Rainer Präsoll gives us a nice summary of the 10 emerging trends outlined in the study.
[via Raw Stylus]
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