Media Trends in 2008

the future of media Deloitte Touche Tohmatsu (DTT) recently released their Media Predictions: Technology, Media & Telecommunications trends 2008, downloadable via PDF here.

While there’s nothing hit-you-over-the-head shocking, it provides a very interesting (and fairly comprehensive) overview of the changes effecting technology and media today. There are certainly some advertising and communication-specific trends. Definitely worth a read if you’ve got the time – if nothing else than to just get the mind thinking about everything in a broader sense.

And for those with less time to read the full study, Rainer Präsoll gives us a nice summary of the 10 emerging trends outlined in the study.

[via Raw Stylus]

No Responses to “Media Trends in 2008”

Post a Comment