May
27
Media Owners Need to Join Compensation Discussion
Posted in: Uncategorized
The pendulum is beginning to swing in the procurement debate that's been raging in the industry for the past 12 months, with many in the ad world coming around to admitting that procurement departments are not inherently evil. The heightened involvement of procurers in our business force us to rethink our structure, our offer and our business model, which is a necessary and positive task. But it's time for the rest of you to join in. Media owners, I am talking to you.
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