Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back


Welcome to Vol. 4 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.

First I want to note that while most of the reader feedback I get comes to me by email or via social media, sometimes folks still physically send stuff — or even have it hand-delivered. Case in point: A flower arrangement that recently arrived at Ad Age headquarters in Manhattan.

I’m pretty sure the last time I was sent flowers at work was when I was briefly (and improbably) named the acting editor-in-chief of Seventeen (where I had been executive editor), early in my career when I was a glossy-magazine guy. After my appointment was mentioned in The New York Times, various cosmetics companies sent me flowers — including L’Oreal, which addressed them to “Simone” (I guess they figured if I was editing Seventeen, I had to be a lady, right?).

Continue reading at AdAge.com

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