Media Guy Giveaway: ‘Suits’ Birchboxes Full of Grooming and Lifestyle Goods
Posted in: UncategorizedAll the world’s a stage, as Bill Shakespeare said. And if you’re a media columnist, like I am, then anything and everything in the world can seem like media, from the ephemeral/digital to the real-world physical — including a box of grooming and lifestyle stuff that helps promote a TV show. Which is why today’s Media Guy Media Pick — and reader giveaway — is the “Suits”-themed Birchbox:
As my colleague Jeanine Poggi explained last month when the USA-Birchbox deal was first announced:
USA Network has tapped Birchbox to send its subscribers boxes filled with products chosen to help promote the series “Suits.” The men’s boxes will include GO247 shampoo and conditioner, Balla Powder and Lucky Tiger Lip Balm, among other products. There will also be partially-themed “Suits” boxes for women.
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