Nov
03
Media Companies Strike Gold With Sponsored Content
Posted in: Uncategorized
Media companies say they’ve struck gold in the form of content marketing — during the third quarter, at least.
Recent quarterly earnings reports show that the practice of disguising ads as non-commercial content — whether that content is an article from a professional newsroom or a Facebook post from your aunt — is driving revenue gains at a variety of media companies, from The New York Times to LinkedIn.
Whether it’s called native advertising or sponsored content, it appears this practice will stick around for a while, or at least through the next set of earnings reports.
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