Hasta La Creative!

Media agencies have a perception problem among young industry staffers — perhaps with some reason.

“All agencies are basically the same when it comes down to what we’re doing, and it’s a revolving door,” said Jennifer Hoffman, a senior digital associate at WPP’s MEC and one of seven “rising media stars” on the final panel at the 4A’s Transformation conference in New Orleans on Wednesday. “So how do we make our agencies different?”

Agency leadership needs to help young talent develop and engage, Ms. Hoffman suggested. “We want to try different things,” she said. “The only way to do that is if you let us.”

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