Aug
19
MEC Hires Amanda Richman as U.S. CEO Ahead of Merger With Maxus
Posted in: Uncategorized
GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO.
MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president-CEO of the 4A’s. Richman will join the agency in October and report to Tim Castree, the global CEO of MEC.
GroupM, part of WPP, in June announced it would merge MEC with Maxus to cut costs and free resources to reinvest in Essence, another of its agencies, in an effort to “pivot to the future growth areas of our business,” as GroupM global CEO Kelly Clark said at the time.
Post a Comment