Hasta La Creative!

Well, in the once Burger King dominated fast-food viral videos, Wendy’s is entering the playing field with their newest video, “Crazy Lettuce.” The video, made to go along with their latest advertising efforts featuring the Baconator and Meatatarians, is… interesting, to say the least. It seems to be getting mixed reviews throughout MySpace and YouTube where it’s posted. I mean, personally, it’s no Subservient Chicken, but it’s slightly humorous. The video then drives watchers to the website MeatatariansUnite.com, which is mediocre at best. There is nothing to do there except submit your email address (which I did), and then you receive an email (as follows) containing a certificate (that I can’t download for some reason) and a coupon (which I won’t use because I can’t eat that sandwich, it’s out of control). Overall, I think the Meatatarian efforts could be amazing if only a little more effort was put it. Thoughts?

Congratulations carnivorous carnivore, you are now an official Meatatarian. The Highly Esteemed Council of Meatatarians has assessed your love for all things meat, and has declared you worthy of this title.

Download your official Certificate of Meatatarianism. We suggest you print and display it proudly over your desk, dinner table, workbench, truck dashboard or wherever you partake of your favorite savory meats.

As you celebrate your position at the top of the food chain, please click here to enjoy this coupon for the crown jewel of all Meatatarian meals, Wendy’s Baconator®. Six strips of hickory smoked bacon atop two hot ‘n juicy beef patties really is the official meal of all Meatatarian meals.

Welcome to the movement. Meatatarians unite!

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.