Mar
05
MDC Revamps Media Agency Operation, Hires Martin Cass to Run Combined Shop
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MDC Partners has merged RJ Palmer and TargetCast to create a new media agency called Assembly, led by former Carat vet Martin Cass.
The Toronto-based holding company will also rebrand Maxxcom, its two-year-old media agency umbrella group, as MDC Media Partners. The network will house Assembly and MDC’s other media outfits such as digital media operation Varick Media Management.
Mr. Cass, most recently president of Dentsu’s Carat U.S. and the lead on the massive General Motors account, will serve as CEO of both Assembly and the agency network.
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