McGuinness Irish Pub: Three Stripes

McGuinness Irish Pub Outdoor Ad - Three Stripes

How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, “a German guy walks into an Irish bar…” We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton’s Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.

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