Hasta La Creative!

When CEO Don Thompson speaks during McDonald’s investor meeting this week, he’s likely to talk about coffee — and not just what it’s serving in restaurants. Shareholders are waiting to hear details about the fast feeder’s foray into grocery stores.

Jousting for share in the coffee aisle was once the domain of Folgers and Maxwell House. But recently, more expensive restaurant-branded bags, like Starbucks and Dunkin’ Donuts, have entered the fray.

The lower-price brands still hold sway: Folgers, which is owned by J.M. Smucker Co., still dominates grocery-sold coffee with a 30% share of the $4 billion ground-coffee category, followed by Kraft-owned Maxwell House at 16.2% share, according to IRI.

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