Aug
31
McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Wendy Clark was almost speechless. Almost. And only for a minute.
But according to the DDB North America CEO, she and Omnicom staffers who’d been working on the pitch for the McDonald’s creative review had arrived for a Monday morning meeting with the “understanding it was going to be a commercial terms discussion.”
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