Aug
31
McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom
Posted in: Uncategorized
Wendy Clark was almost speechless. Almost. And only for a minute.
But according to the DDB North America CEO, she and Omnicom staffers who’d been working on the pitch for the McDonald’s creative review had arrived for a Monday morning meeting with the “understanding it was going to be a commercial terms discussion.”
Instead, they were greeted by McDonald’s U.S. Chief Marketing Officer Deborah Wahl and “Ronald McDonald with a bouquet of flowers and a bottle of Champagne.”
Post a Comment