McDonald's Will Take Part in Japan's Pokmon Go Launch
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McDonald’s says it will team up with the makers of Pokmon Go as the mobile game launches in Japan. But it’s not giving many details for now.
McDonald’s Holdings Co., the company’s unit in Japan, put out a brief statement on its website confirming the collaboration. It said the game’s national launch was expected soon, without giving an exact date, and the company said developers were working “intensely” to get ready for it. McDonald’s Japan restaurants have already been giving away cute Pokmon collectibles with Happy Meals.
Niantic, the Google spinoff that developed the game, has said it will let marketers sign on to be locations featured in the game, which sends players out into their neighborhoods to capture animated creatures on their smartphones. Marketers will be charged by visit, similar to how search ads are charged by click.
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