Hasta La Creative!

After some negative press surrounding its presence at SXSW, McDonald’s will offer to pay artists at its showcase afterall.

Last week McDonald’s, a major sponsor at the festival for the first time, found itself in the hot seat aftger indie band Ex Cops publicly vented their frustrations about McDonald’s offer to play its showcase without payment, just exposure and free food.

Now the company has changed its tune. McDonald’s told Billboard that the festival began as a conference and festival where up-and-coming acts could showcase their talents — implying that it wasn’t out of the ordinary to asking a band to play for free. But, as McDonald’s continued in its statement to Billboard:

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