May
01
McDonald's tweaks value marketing after visits fall
Posted in: Uncategorized
Now, McDonald’s has begun focusing on certain products. The $2 Bacon McDouble got its own ad in mid-March.
A separate one focused on the $1 McChicken sandwich began airing in early April.
McDonald’s began promoting a 2 for $4 breakfast sandwich deal after feeling pressure in what it called a “very competitive breakfast daypart.” Once McDonald’s noticed the more competitive time of day, it devised the deal and rolled out it in mid-March.
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