May
04
McDonald's Turnaround Plan: Less Bureaucracy, More Franchised Restaurants
Posted in: Uncategorized
As McDonald’s continues to face an extended sales decline, the company Monday morning announced initial details of a turnaround plan.
It is the first major move for CEO Steve Easterbrook, the chain’s former global branding officer, who took on his new role in early March.
For now, much of the turnaround plan is focused on the company’s global structure and refranchising targets, an effort the chain hopes will streamline the company and reduce bureaucracy. Mr. Easterbrook acknowledged in a video and press release this morning that the company’s current structure has made it difficult to easily adapt to big consumer changes.
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