McDonald's Taps Publicis.Sapient, Capgemini for Global IT
Posted in: Uncategorized
Even as consultancies continue to encroach on ad agencies’ traditional assignments from marketers, agencies are increasingly fighting for turf that once belonged to consultants.
Publicis.Sapient, in partnership with global consulting and technology services company Capgemini, has beat out Accenture for an assignment to help McDonald’s create the restaurant experience of the future, according to Publicis Groupe.
The Publicis.Sapient and Capgemini team went up against “large consulting and technology players including Accenture” in a year-long pitch for the fast-feeder, according to an internal note written by Publicis Groupe CEO Arthur Sadoun, which was obtained by Ad Age. Representatives from Accenture and McDonald’s were not immediately available for comment.
Post a Comment