Feb
28
McDonald's Steps Up Sustainable Fish Message in Time for Lent
Posted in: Uncategorized
McDonald’s is not changing its Filet-O-Fish recipe, but it is tinkering with its marketing to emphasize sustainable fishing practices as the busiest season for the fried fish is about to begin.
Two new commercials and an upcoming digital video showcase the wild-caught Alaskan pollock used in the sandwich.
The Filet-O-Fish is available year-round, but the Lenten season, which this year begins March 1, is its biggest selling time. About 25% of all Filet-O-Fish sandwiches are sold during Lent, McDonald’s said.
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