Oct
27
McDonald's Starts Global Media Agency Review
Posted in: Uncategorized
McDonald’s is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company’s longtime media agency, will be participating in the process, McDonald’s said. “Our long-term relationship with OMD remains strong,” McDonald’s said in a statement.
“As part of our journey to build a better McDonald’s we are striving to make our marketing dollars work harderthrough more efficient media spending and better connections with our customers,” it said.
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