McDonald's Serves Up Infomercial and Unscripted Ads for New Signature Crafted Line
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“They like when we’re sort of poking fun a little bit and having some fun with them, so this is in that same vein,” Wenger said of the frork, whose work is the latest McDonald’s marketing with a social-media-worthy spin.
In recent days, the chain also finally uttered its name in a series of ads starring Mindy Kaling about “that place where Coke tastes so good” and where soft drinks are $1 through the summer.
Signature Crafted comes after extensive testing and follows the Create Your Taste platform created under former CEO Don Thompson, which allowed diners to pick from a long list of premium toppings but never took off nationally. To simplify things under CEO Steve Easterbrook, McDonald’s has pared down the selections and grouped them together.
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