Jul 25

McDonald’s Reviews Its U.S. Agency Model and Adds Wieden + Kennedy New York to Roster

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McDonald’s has hired the New York office of independent agency Wieden + Kennedy for a major upcoming project, according to several parties with direct knowledge of the matter. This news comes as the world’s biggest restaurant brand completes a comprehensive review of its U.S. marketing strategy. Sources say the W+K work will concern the McDonald’s…

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