May
06
McDonald's Resurrects Hamburglar As Studly Suburban Dad
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The former pudgy puppet has been updated to a fitter, more studly human Hamburglar. He’s also apparently now married with children. “The Hamburglar is a suburban dad,” said the company in a statement. “Previously, the Hamburglar had been living a quiet life until the release of Sirloin Third Pound Burgers, which lured him back into the public eye.”
Here’s a look at the old Hamburglar.
The company will also be using the new Hamburglar in various social-media efforts with the hashtag #RobbleRobble, a reference to the Hamburglar’s gibberish catchphrase.
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