Hasta La Creative!

When Burger King publicly reached out to McDonald’s Wednesday with a Peace Day proposal, the Golden Arches quickly rebuffed the idea. That hasn’t stopped people from talking about it, and it has led to other restaurant chains trying to figure out ways to play with BK.

Krystal, an Atlanta-area chain that serves square burgers, said it jumped into the social media conversation less than an hour after McDonald’s replied to Burger King.

The plan from Krystal, developed by agency 22squared, included an open letter to Burger King that it posted on Twitter and Facebook. “We propose working together to create the first tiny square Whopper. (We’re partial to the Kropper, the Whystal, or the Tiny King.),” the chain wrote in the letter.

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