May
01
McDonald's Puts U.S. Creative Account Into Review
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: McDonald’s is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business.
McDonald’s currently has Omnicom’s DDB and Publicis’ Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP.
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