McDonald's: Playoff beard

Go Blackhawks.

Hockey players grow a beard for good luck during the playoffs. McDonald’s used their trademarked smile to grow one of their own to support their hometown team – The Chicago Blackhawks.

Advertising Agency: Cossette, Chicago, USA
Executive Creative Director: Chuck Rachford
Art Directors: Stacy Randolph, Claudio Venturini
Copywriters: Casey Stern, Jeff Oswald
Producer: Cary Potterfield
Account Executive: Ashley Goodson
Published: June 2015

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