McDonald’s: No National Launch for the McRib This Year
Posted in: Uncategorized
After three years of offering McRib nationally, McDonald’s is switching back to offering the sandwich on a regional basis.
The chain will leave the rollout of the McRib up to its franchise groups, according to the Associated Press, which broke the news. Many McDonald’s locations have been offering the product for the past couple weeks.
A McDonald’s spokeswoman said: “This year we continue to focus on our customers for the remainder of 2013 with several new menu items Mighty Wings, Southwest Premium McWrap, White Chocolate and Peppermint Mocha. We also had introduced Pumpkin Spice Latte earlier in the fall. Because of these new options, we left it up to our franchisees as to whether or not they want to offer the McRib, based on their local preferences.” She added that customers can go to the fan-generated mcriblocator.com website to find which markets where the sandwich may be available.
Post a Comment