Hasta La Creative!

In parallel with its No Logo poster campaign showing close-ups of Big Mac, Fries and Cheeseburger, McDonald’s and its ad agency TBWAParis go a step further in staging the irresistibility of McDonald’s Core products.

This time, it’s the entire billboard presenting the poster that seems to have been bitten directly into the structure – as a victim of an irrepressible craving for a McDonald’s. And it is not just an impression since life-sized billboards with the No Logo posters of Big Mac, Fries and of Cheeseburger were actually bitten/forged using a traditional boilerwork technique before being installed in the street.

And as the No Logo posters, these structures, too, are wordless.