McDonald's new marketing move, a backlash against a German ad and a lawsuit against Facebook: Friday Wake-Up Call
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Look out for some new McDonald’s messaging during Saturday’s NAACP Image Awards. The brand, working with Burrell Communications, is debuting “the biggest overhaul to the restaurant chain’s African-American marketing in 16 years,” Ad Age’s Jessica Wohl writes. McDonald’s calls the effort “Black & Positively Golden.” Lizette Williams, McDonald’s USA’s head of cultural engagement and experiences, tells Wohl that “it focuses on stories of truth, power and pride and really is a celebration of black excellence.” McDonald’s will run ads during the Image Awards, and the brand will also be part of the ceremony, giving out a Black & Positively Golden award.
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