McDonald’s Neil Golden Out as U.S. CMO
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McDonald’s USA CMO Neil Golden is leaving the company, Ad Age has learned.
Mr. Golden had been McDonald’s USA CMO since April 2008, when he moved up to the position from a VP-marketing role to replace retiring CMO Bill Lamar, who had been in the post since 2002.
The company confirmed Mr. Golden’s departure, adding that he will retire from McDonald’s in early 2014. McDonald’s USA Chief Brand and Strategy Officer Kevin Newell said in a statement: “We thank him for his leadership and many contributions to the brand over the years, and wish him all the best in the future. Over the course of his tenure, Neil has held numerous positions at McDonald’s, most recently serving as senior vice president and chief marketing officer for the U.S. business. During this time, he’s been responsible for leading, developing and executing fully integrated marketing plans to drive the business, while expanding strategic partnership and alliances across the McDonald’s U.S. business. Looking ahead, McDonald’s is confident in the future and direction of our business and our brand. We are aligned on strategies that will take our success to the next level and advance us toward our vision of becoming our customers’ favorite place and way to eat and drink.”
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