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McDonald’s has named former Bacardi executive Silvia Lagnado as its new global chief marketing officer.

The move follows former Global Brand Officer Steve Easterbrook’s elevation to McDonald’s CEO effective March 1. It also comes as McDonald’s is working to reverse a prolonged sales decline not just in the U.S., but globally.

McDonald’s has not had a global chief marketing officer since Mary Dillon, who left the company in 2010, although a spokeswoman for the chain said many of its global marketing responsibilities were fulfilled by Dean Barrett. The senior VP-global marketing recently announced his retirement after more than 40 years at McDonald’s.

Continue reading at AdAge.com