Mar
18
McDonald's: McDonald’s Drive-Thru: Bloco-Thru
Posted in: Uncategorized
The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.
With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.
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