Jul 31

McDonald’s: McCroissant, McMuffin

Posted in: Uncategorized

To show freshness and variety of McDonald’s daily offer we asked McDonald’s kitchen staff to create their own versions of breakfast and lunch menus. Then, they briefed a graffiti artist who drew the menus on an advertising billboard nearby the restaurant. The chalkboard menu was drawn and erased twice a day… everyday…

Advertising Agency: DDB, Warsaw, Poland
Chief Creative Officer: Marcin Mroszczak
Creative Director: Zuzanna Duchniewska-Sobczak/Maciej Waligora
Copywriter: Mateusz Ksiazek
Art Director: Magdalena Drozdowska
Illustrator: Pawel Kozlowski
Art Buyer: Elzbieta Mielcuch
Account Supervisor: Nazar Al-Khouri
Advertiser’s Supervisor: Adam Pienkowski
Producer: Kasia Seyfried
Account Manager: Anna Polka
Graffiti Artist: Stefan Szwed-Strozyski

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