McDonald’s Launches First NFL-Themed Happy Meals Today
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The NFL and McDonald’s are teaming up to launch their first Happy Meal promotion.
Starting today, the nation’s most popular sports league and its biggest fast food chain will offer “NFL Rush Zone” Happy Meals across more than 14,000 U.S. restaurants. The Happy Meals will feature collectible toys inspired by the league’s “NFL Rush Zone: Season of the Guardians” TV series on Viacom’s Nickelodeon.
Both the NFL and McDonald’s target young kids as key consumers early and often. They’ll offer kids 32 “Rusher” figures (representing the NFL’s 32 teams) through Dec. 12. Each toy figure throws or kicks a mini-football and is based on each individual club’s team mascot and history. The promotion ties in with Nickelodeon’s premiere of the third season premiere of “Rush Zone” on Wednesday, Nov. 20.
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