Jul
18
McDonald's Latest 'Modern, Progressive' Update: Its Website
Posted in: Uncategorized
McDonald’s has been overhauling the look of its restaurants, bringing in sleeker seating, tables and lighting, as well as its packaging. Now, its U.S. website has gotten its first major redesign since 2009.
The moves come as CEO Steve Easterbrook continues to push McDonald’s to become “a modern, progressive burger company” under a turnaround plan announced in May 2015.
Updates to the site include location-based menus, easier navigation for both mobile and desktop users and a fresher look that corresponds with design cues the brand has been using in its advertising.
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