McDonald's Japan Posts Profit Boosted by Pokmon Go Partnership
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McDonald’s Holdings Co. Japan posted a profit in the second quarter, ending a streak of seven consecutive losses by attracting more customers with promotional menus as it sought to rebuild its image after a series of food scandals.
Net income was 300 million yen ($2.9 million) in the three months ended June, based on first-half results the company reported Tuesday. Sales jumped 19% to 52.7 billion yen in the quarter, the highest in about two years.
The Japanese unit of McDonald’s is moving on after food scandals in 2014 and 2015 contributed to the closing of more than 100 stores. The stock has since drawn investor attention after a collaboration with Pokmon Go last month, turning the chain’s outlets into “PokStops” and “PokGyms” to lure players of the mobile game. Sales jumped 27% in July, with demand by families for children’s meals that include Pokmon toys and the Pokmon Go collaboration driving traffic, it said.
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