Mar
06
McDonald's is seeing success with Waze in boosting ad results: Marketer's Brief
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
PepsiCo has a new global chief commercial officer overseeing marketing and Church’s Chicken has a new CMO. Find out more about the moves in our weekly comings and goings feature at the bottom. But we begin with McDonald’s latest move to get inside people’s cars to push its burgers.
Putting McD’s on the map
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