Sep
12
McDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
Posted in: UncategorizedYou could call 2023 the Year of Grimace. The McDonald’s mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob’s birthday. Mini mock horror films of people trying out the Grimace Shake went viral. In McDonald’s July earnings call, CEO Chris Kempczinski partly attributed the 10.3%…
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